In May, 2014, Mars Vida launched out of Washington, D.C., by Maria-Alejandra Barrale as an online swimwear boutique featuring unique designs from South America. 

Maria-Alejandra was born in Lima, Peru, and has always had a passion for great swimwear. She lived in Los Angeles before settling in DC. Growing up her summers were spent between the beaches of Lima and California. She began her college studies at the Fashion Institute of Design and Merchandising in Los Angeles before moving to the fashion merchandising program at Marymount University in Arlington, VA, where she graduated in 2011. She started Mars Vida with Peruvian manufacturers because of their unique styles, high-quality textiles and vibrant colors.